We grow with you: the human story behind a coir brand rooted in people, planet, and purpose

In a world where brands chase trends, it’s rare to find one that grows by standing still — still in its values, still in its integrity, and still with the people who matter most. At CoirProducts by Salike®, we’re not just in the business of coir. We’re in the business of trust, transformation, and togetherness. Our community – our grower-first approach – is what truly matters to us, and makes us stand apart. 

We don’t just grow products. We grow with you.

Our journey wasn’t born in a boardroom or with investors. It began on hands-and-knees soil, in allotments, polytunnels, and back gardens — where real growers face real challenges. What started as a question — “Can you help us do better?” — became a calling. A promise. A purpose.

We didn’t enter the market to win by branding louder and for profits. We entered it to listen deeper.

A brand built with growers, not around them

From day one, every decision we’ve made has been shaped by conversations — not campaigns. Growers told us what they needed: cleaner starts, less mess, peat-free reliability. We listened. The result? Products like our CoirCoins®, Coir Vital Grow®, Coir-Ditioner®, CharoGaia®, CoirPlus®, CoirNutri®, now widely imitated but never truly replicated. Because what others copy is the outside. What they can’t mimic is the heart behind it.

We heard from horticulturists battling depleted soils. From that, we developed Coirditioner®, a product born from urgency, tested in trust, and refined through feedback. Our Coir Vital Grow® Potting Mix wasn’t designed to meet a price point or to try to get the product into shelves for profit. It was designed to outperform — expanding to over 80L of hydrated coir, giving growers more for less, without compromising the planet. 

When you create with care, people feel it

We aren’t interested in being the loudest. We’re here to be the most listened-to. Our Coir Pots, our Coir Potting Mixes, our kids range, our range of coir innovations — they exist because growers asked, and we answered. Not once. But again and again, over years of partnership, progress, and purpose.

Our competitors may follow. They may mimic names, designs, or even phrases. But ethos? Ethos is grown, not grabbed. It’s earned in trust, not taken in trend.

What our grower-first approach means – a holistic philosophy rooted in people, planet, and purpose

From our inception, we’ve been driven by a simple philosophy – purpose over profit. Our commitment runs deeper than products. It’s seen in our partnerships with UK charities. In our collaboration with growers who message us daily, sharing their joy, their challenges, their transformations. And it’s felt in every product touched by the skilled hands of communities in Sri Lanka, who bring to life what we so proudly stand behind.

It means bringing products that reflect our values of honesty, integrity, and authenticity. It means making conscious choices to support the planet and the people. 

We don’t cut corners. We don’t cut values. We don’t chase shortcuts. Because we believe that when you invest in the grower, you invest in the future — of gardens, of food, of community, of hope.

A quiet strength in a loud world

Not everyone plays fair. Over the years, we’ve watched competitors adopt questionable tactics — from undercutting prices with lower-quality substitutes to mirroring our identity without truly understanding its soul. But while they chase shadows, we stand in sunlight — rooted, resilient, and real.

So next time you pick up a coir product that looks familiar, ask yourself:
Was this built to help growers thrive? Or simply built to survive?

CoirProducts.co.uk by Salike® — not just a brand, but a belief. A belief that growth, when grounded in purpose, is unstoppable. And that the future of growing is not just green — it’s human.