Community over capital: why we choose purpose over popularity at CoirProducts

In a world where being seen often seems more important than being sincere, it’s easy to assume that the loudest brands win. But at CoirProducts by Salike®, we’ve quietly taken a different path. Not because it’s easy — but because it’s right.

From the very beginning, our journey has been about more than just coir. It’s been about connection. With the soil. With our growers. With our planet. And with each other. That’s why we don’t chase every retailer or copy into the next trend. We grow slowly, intentionally — led not by profit margins, but by purpose.

Partnering with those who care

From the beginning, we’ve believed that how and where we grow matters just as much as what we grow. We’ve chosen to partner with stockists and retailers who share our commitment to sustainability, soil health, and supporting the growing community.

Our products are built with care, designed to perform, and crafted to honour the planet. And we want them to be in the hands of people who feel the same way.

We’ve grown steadily through meaningful partnerships — garden centres and retail spaces that want to offer something purposeful, high quality, and different. We’re proud of the relationships we’ve built, and we welcome new ones with open arms — especially those who value ethics, innovation, and community.

If you’re a stockist or retail partner who shares our values, we’d love to hear from you.

At CoirProducts, we believe what’s important is being in the right places — with the right people — growing something better, together.

Designed with heart, not hype

Every product we’ve created — from our Coir Vital Grow® to our innovative CoirCoins® and Coir-ditioner® — comes from listening: to the growers who tell us what’s missing; to the planet, which tells us what it needs.

We don’t follow market trends, we follow meaning. That’s how we’ve ended up with products that bring real value, not just volume — like our Coir Vital Grow® that hydrates to over 80L, Coir Pots in a range of distinct sizes, biodegradable innovations that honour the soil, and soil-enhancers born of research, not replication.

This kind of thoughtful, purpose-led creation doesn’t happen in a rush. And that’s exactly why it works.

A different kind of growth

In a market often ruled by convenience, we’ve chosen consistency. In a retail space flooded with sameness, we’ve held firm in our uniqueness. And in a world that rewards reach, we’ve built trust instead.

Over the past decade, we’ve quietly built something stronger than just a product line — we’ve built a community. A community rooted in trust, transparency, and a shared love for growing responsibly.

We may not be everywhere. But for those who know us, we’re exactly where we need to be.

CoirProducts by Salike® — growing with care, for people who care.